Privacy Policy

Last updated: January 2026

Alpine Outfitters Co ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard information when you visit alpineoutfittersco.com (the "Site"), a sports-focused affiliate website that recommends outdoor and athletic gear from third-party retailers.

By using our Site, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.

1. Who We Are

Alpine Outfitters Co is an independent affiliate publisher. We do not sell products directly. Instead, we provide reviews, comparisons, and recommendations for sports equipment, apparel, and outdoor gear, and we earn commissions when readers click our affiliate links and complete qualifying purchases on partner retailer sites.

2. Information We Collect

2.1 Cookies and Similar Technologies

We use cookies and similar tracking technologies to operate our Site, understand visitor behavior, and track affiliate referrals. The cookies we use fall into three categories:

Essential cookies: Required for the Site to function properly. These cookies enable basic features such as page navigation, security, and remembering your cookie consent preferences. The Site cannot function correctly without these cookies.
Analytics cookies: Help us understand how visitors interact with our Site, including which pages are most popular, how long visitors stay, and how they arrived. We use providers such as Google Analytics. These cookies collect aggregated, pseudonymized data and help us improve our content and user experience.
Affiliate tracking cookies: When you click on an outbound link to a partner retailer, an affiliate cookie is placed by that retailer (or by an affiliate network such as Amazon Associates, Awin, CJ Affiliate, or ShareASale). This cookie allows the retailer to credit Alpine Outfitters Co with the referral if you make a purchase. We do not control the duration or scope of these third-party cookies; please consult the relevant retailer's privacy policy for details.

You can manage or disable cookies at any time through your browser settings or via the cookie consent banner displayed on your first visit. Blocking non-essential cookies will not prevent you from using the Site, but some features may be limited.

2.2 Usage Data

We automatically collect certain information about how you interact with the Site, including:

Pages viewed and time spent on each page
Referring website or search query
Outbound affiliate link clicks
Date and time of your visit
Approximate geographic location (country or region level)

This information is used in aggregate form to evaluate content performance and improve our editorial coverage of sports and outdoor topics.

2.3 Device and Technical Information

When you access the Site, we automatically receive technical information from your device, including:

Browser type and version
Operating system
Device type (desktop, mobile, tablet)
Screen resolution
IP address (anonymized where required by law)
Language and locale settings

This information helps us ensure the Site displays correctly across devices and protect against fraud and abuse.

2.4 Newsletter Email Collection

If you choose to subscribe to our newsletter, we will collect your email address. Subscription is entirely optional and is based on your explicit, opt-in consent. We use your email address solely to:

Send periodic newsletters featuring gear reviews, seasonal recommendations, and sports content
Notify you of relevant deals from our affiliate partners
Communicate updates to this Privacy Policy or our Terms of Service

You may unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any newsletter email or by contacting us directly. We retain newsletter email addresses only for as long as you remain subscribed, plus a short period thereafter for record-keeping required by applicable law.

3. How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and improve the Site
To track affiliate referrals and receive commissions from partner retailers
To analyze traffic patterns and editorial performance
To deliver newsletters you have opted into
To detect, prevent, and address technical issues, fraud, or abuse
To comply with legal obligations

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data on the following legal bases:

Consent: For non-essential cookies, newsletter subscriptions, and any optional data collection.
Legitimate interests: For aggregated analytics, site security, and improving our service, where these interests are not overridden by your rights.
Legal obligation: Where processing is required to comply with applicable laws.

5. No Sale or Trade of Personal Data

We do not sell, rent, trade, or otherwise transfer your personal information to third parties for their independent marketing purposes. We do not participate in cross-context behavioral advertising in a way that would constitute a "sale" or "share" of personal information under the California Consumer Privacy Act (CCPA/CPRA) or similar U.S. state privacy laws.

Information shared with service providers (such as analytics platforms, email delivery services, and affiliate networks) is limited to what is necessary to provide the service and is governed by contractual confidentiality obligations.

6. Third-Party Services and Links

Our Site contains affiliate links to third-party retailers. When you click an affiliate link, you leave our Site and are subject to the destination site's privacy policy and terms. We are not responsible for the privacy practices of third-party retailers or affiliate networks.

We may also embed content from third parties such as YouTube videos, product image feeds, or social media widgets. These third parties may set their own cookies and collect data independently.

7. Your Privacy Rights

7.1 Rights Under the GDPR

If you are a resident of the EEA, the UK, or Switzerland, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data ("right to be forgotten")
Restrict or object to certain processing activities
Request portability of your data in a structured, machine-readable format
Withdraw your consent at any time, where processing is based on consent
Lodge a complaint with your local data protection authority

7.2 Rights Under the CCPA/CPRA

If you are a California resident, you have the right to:

Know what categories of personal information we collect and the purposes for which it is used
Request access to and deletion of personal information we have collected about you
Correct inaccurate personal information
Opt out of any "sale" or "sharing" of personal information (note: we do not sell or share personal information as defined under these laws)
Limit the use of sensitive personal information
Be free from discrimination for exercising your privacy rights

7.3 How to Exercise Your Rights

To exercise any of these rights, please contact us using the details in the "Contact Us" section below. We will respond to verified requests within the timeframes required by applicable law. We may need to verify your identity before fulfilling certain requests.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Newsletter subscriber data is retained until you unsubscribe. Analytics data is retained in aggregated, pseudonymized form for up to 26 months. Cookie lifetimes vary by cookie type and are disclosed in our cookie banner.

9. Data Security

We implement reasonable technical and organizational measures designed to protect the information we collect against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. International Data Transfers

Some of our service providers may be located outside your country of residence, including in the United States. Where required by law, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses or equivalent mechanisms to protect personal data during international transfers.

11. Children's Privacy

Our Site is not directed at children under the age of 16 (or under 13 in the United States). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last updated" date at the top of this page indicates when revisions were most recently made. Material changes will be communicated through a prominent notice on the Site or via email to newsletter subscribers.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

Site: alpineoutfittersco.com
Email: privacy@alpineoutfittersco.com
Subject line: Privacy Request

We aim to respond to all legitimate inquiries within 30 days.